Lookbooks and collections
Designers and boutiques launching a collection. Clean, consistent frames that let the garments lead, plus the editorial moments that make people stop scrolling.
Fashion & editorial photography in Las Cruces
Fashion & Editorial / Las Cruces
Lookbooks, campaign imagery, and concept-driven shoots for designers, stylists, musicians, and independent brands. Directed with intentional lighting and a sharp editorial point of view.
5.034 Google reviewsA lookbook is a story told in light, wardrobe, and attitude. We decide what it says before the first frame.
What we make together
Concept-driven work for people building a brand, a collection, or a sound.
Campaigns and brand imagery
Independent brands and small businesses that need a visual identity, not just product shots. Imagery planned around how and where it will be used.
Musicians and bands
Press photos, cover art, and promo imagery with the energy of the music. Directed sessions that look like the band sounds.
Stylists, models, and creatives
Test shoots and portfolio editorials for stylists, makeup artists, and models building a book. A collaborative set where ideas are welcome.
Editorial work
Selected fashion and editorial frames. Open any image to see it large.
How creative direction and planning work
Good editorial work is decided before the shoot day. Here is how we get there.
- Step 01
Concept
We start with the idea: the mood, the references, the story the images need to tell, and where they will live. Bring a moodboard or bring nothing; we build it together.
- Step 02
Planning
Wardrobe, location, styling, and the team are planned together before the shoot. Monique shapes the shot list around the concept and the light.
- Step 03
The shoot
Directed from the first frame. Intentional lighting and clear direction for the people in front of the camera, with room for the unexpected when it is better than the plan.
- Step 04
Edit and delivery
A considered edit with a consistent look across the set, finished for the places the work is headed: print, web, social, and press.
Band photos and brand campaigns
Musicians need imagery that carries the sound before anyone hits play: press shots, cover art, and promo frames with attitude and a clear visual identity.
Brands get the same treatment. Campaign imagery is planned around the identity you are building and the places it will appear, from a storefront window to a feed.
From the people in front of the camera
Real Google reviews, in their own words.
I am absolutely amazed by her talent! Her talent at taking perfect shots and her beautiful editorial quality work is unmatched! Absolutely stunning work!
JPEG Bruja is easily the best photographer we've ever worked with, a true master of the craft ...
Very beautiful and professional pictures. Very talented🩷
Fashion and editorial questions
Do you work with independent designers and small brands?
Yes. Lookbooks, campaign imagery, and concept-driven shoots for designers, stylists, musicians, and independent brands are the core of the fashion and editorial work.
Can you help with the concept and creative direction?
That is the point of the work. We start from your idea or build one together, then plan wardrobe, location, styling, and the shot list before the shoot day.
Do you photograph bands and musicians?
Yes. Press photos, cover art, and promo imagery for musicians and bands are part of the editorial work.
Where do fashion shoots happen?
On location across Las Cruces and Southern New Mexico, or in a controlled setting when the concept calls for it. The location is chosen for the story, not the other way around.
Can I bring my own stylist, makeup artist, or team?
Yes. Bring your team, or tell us what you need and we will plan around it. The planning stage is where we decide who is on set.
What does a fashion or editorial shoot cost?
Every project is quoted on its own, based on the concept, the team, and how the images will be used. Share the idea and a rough budget in the inquiry and Monique will follow up with a tailored quote.
Do you travel for shoots?
Yes. Based in Las Cruces, Monique shoots across Southern New Mexico and the wider region, El Paso included. Travel is planned with the project.
Fashion, editorial, and brand photography across Southern New Mexico
Based in Las Cruces, New Mexico. Shoots happen across the region, from the desert and mountains around Las Cruces to the streets of El Paso, wherever the concept wants to live.
Searching for a fashion, editorial, or brand photographer near Las Cruces? Start with the idea. Monique follows up personally.
Based in Las Cruces, NM. Serving Mesilla, Doña Ana County, El Paso, and Southern New Mexico.
Start a project
Tell us about the concept, the people involved, your timeline, and a rough budget. Monique reviews every inquiry personally and follows up with availability and a tailored quote.
jpegbruja@gmail.com(575) 386-5221Also from JPEG Bruja
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